Designs by Principles
Anyone, no matter what level of artistic talent one has, can come up with a Web design that looks amazing and works well. But rest assured, the difference between success and failure often comes down to website principles and strategy.
Designs by Communication
To communicate is to deliver ‘the imparting or interchange thoughts, opinions, or information by speech, writing, or signs’. Knowing the product is key to selling it.
Designs by Experience
A great novelist once said “A man’s errors are his portals of discovery.” My collection of mistakes or ‘experiences’ in design is my biggest source of invaluable knowledge.